The iconic fashion brand brings together artistic originals – Alanis Morissette, Jay Shetty, Sabina Karlsson, Ghetto Gastro, Florence Huntington-Whiteley and more – in its latest campaign.
Gap, the iconic fashion brand, launched its holiday campaign, showcasing an incredible cast of gifted individuals who champion originality and convey authenticity, while showcasing fresh style with Gap’s most loved pieces. Anchored in the idea of ‘Gifted’, this campaign celebrates the holiday season as a gift – a time for gratitude, reflection, and togetherness. Whether you are shopping for yourself or giving the gift of Gap, they have the holiday essentials you need to embrace the season in comfort and style. This gifted cast of cultural icons and artistic originals include Grammy-Award winning musician and activist Alanis Morissette and her family; podcaster, author and purpose coach Jay Shetty with his wife and cookbook author Radhi Devlukia; founders of chef collective Ghetto Gastro: Lester Walker, Pierre Serrao and Jon Gray; model and creative force Florence Huntington-Whiteley; folk artist and Grammy-Winning composer songwriter Diana Gordon; Swedish model and designer Elsa Hosk captured alongside her daughter Tuuli; body-positive model Sabina Karlsson and her family; and Japanese model, actress and singer Rola.
The campaign spotlights Gap’s icon products that are perfect for the holiday season, including Gap’s new proprietary knit, CashSoft, which is brushed for softness to create a super luxe feel similar to cashmere, with the convenience of being machine washable. Additional standout products include a range of denim and khaki essentials, elevated outerwear and matching sleepwear for the whole family. Styled in the campaign: Alanis in Men’s ‘90s Loose Jeans, Jay and Radhi in Baggy Khakis, Sabina in the Recycled Wool Wrap Coat, and Elsa in the Vegan Leather Trench. 
