How Intelligent Cleaning Technology Becomes a Lifestyle
High above Zurich’s iconic Bahnhofstrasse, overlooking one of Europe’s most exclusive shopping avenues, Roborock unveiled its vision of Smart Living in Switzerland for the very first time. Set in a stylish penthouse, the brand transformed cutting-edge technology into an immersive lifestyle experience where design, comfort, and innovation seamlessly converge.
A Lifestyle Experience Instead of a Traditional Product Launch
Rather than hosting a conventional product presentation, guests were invited to an elegant cocktail soirée staged within a realistic living environment. The penthouse was intentionally designed to blend smart home technology with contemporary interior design, creating a space where innovation feels natural and intuitive.
As media representatives and partners explored the venue, they experienced firsthand how intelligent cleaning solutions integrate almost invisibly into everyday life, enhancing convenience without disrupting aesthetics.
Innovation at the Core: Roborock’s Latest Technologies
At the heart of the evening were several standout innovations from Roborock’s latest portfolio.
The spotlight was on the Roborock Saros 20, a next-generation robot vacuum equipped with advanced sensors and intelligent navigation. It precisely maps even complex living spaces and cleans autonomously, redefining efficiency in modern homes. Combined with powerful motors and seamless smart home integration, cleaning becomes a fully automated part of daily living.
The presentation was complemented by additional models, including the Roborock Qrevo Curv 2 Flow and the F25 Series, which combines wet and dry cleaning for versatile household needs. Together, these innovations highlight how far automated home cleaning technology has evolved.
Smart Technology Meets Modern Living
What made the Zurich event truly unique was its focus on positioning technology as part of a modern lifestyle rather than just functionality. Guests could observe the devices live, watch how they react to obstacles, and understand how intelligent systems make everyday routines more efficient and comfortable.
Roborock Expands Its Presence in Switzerland
With its first official event in Switzerland, Roborock reinforces its ambition to establish smart living as a key element of modern home culture. Today, the brand ranks among the world’s leading manufacturers of intelligent cleaning technology, with a presence in over 170 countries.
Roborock products are available through major retail partners such as Galaxus, Digitec, Fust, Coop, as well as the official Roborock store.
Spring Sales Promotion (March 9–22)
To mark the beginning of spring, Roborock is launching a Spring Sales promotion from March 9 to March 22, offering discounts of up to 38% on selected models:
Saros 10 – CHF 749
Saros 10R – CHF 899
QR 598 – CHF 299
QV 35A Set – CHF 309
Qrevo CurvX – CHF 699
Q7 TF+ – CHF 179
F25 ACE Combo – CHF 449
Learn More
Discover the full range and latest innovations:
https://ch.roborock.com/
