Where the journey becomes as memorable as the destination
Luxury is no longer measured by extravagance alone. Today’s discerning travelers seek meaningful experiences, mindful living, and destinations that inspire a deeper connection with nature. Embracing this new philosophy, Six Senses Crans Montana and Genesis Motor Switzerland have joined forces to create a travel experience where wellness, sustainability, and refined mobility come together in perfect harmony.
Set against the breathtaking backdrop of the Swiss Alps, this exclusive partnership transforms every stage of the journey into an experience worth savoring. From the moment guests begin their drive through the spectacular Valais mountains in a fully electric Genesis vehicle, the transition from everyday life to alpine serenity begins.
Credits: ZVG
A New Chapter in Conscious Luxury
The collaboration reflects the shared values of both brands. Six Senses has long been recognized for its holistic approach to wellness, sustainable hospitality, and immersive experiences that reconnect guests with themselves and the natural world. Genesis, meanwhile, brings its signature blend of sophisticated design, innovative electric mobility, and the Korean philosophy of Son Nim, a deeply rooted tradition of exceptional hospitality.
Together, they present a new vision of luxury travel. It is calm rather than extravagant, thoughtful rather than excessive, and intentionally designed around wellbeing and authenticity.
Credits: ZVG
The Journey with Purpose Experience
At the heart of the partnership is the exclusive Six Senses Crans Montana x Genesis Journey with Purpose Experience, a carefully curated package designed for travelers who value both luxury and sustainability.
The experience includes the use of a fully electric Genesis Electrified GV70 or Electrified G80 throughout the stay, allowing guests to discover the stunning Alpine surroundings in complete comfort. The package also features a gourmet picnic with regional specialties, a 60 minute Six Senses Signature Massage, daily breakfast, and full access to the resort’s impressive 2,000 square meter wellness sanctuary.
Rather than simply offering transportation, Genesis becomes part of the overall experience, turning every drive into a peaceful moment of reflection surrounded by some of Switzerland’s most spectacular landscapes.
Credits: ZVG
An Alpine Sanctuary for Mind, Body, and Soul
Perched above the main gondola station in Crans Montana, the resort seamlessly combines contemporary mountain architecture with timeless Swiss charm. Its 77 beautifully designed rooms, suites, and residences create an atmosphere of understated elegance, while panoramic Alpine views provide a constant connection to nature.
Guests can indulge in exceptional dining at Wild Cabin, where regional ingredients take center stage, or experience Japanese inspired cuisine at Byakko. The wellness offering is equally remarkable, featuring a rooftop heated pool, the innovative Biohack Recovery Lounge, and the signature Six Senses Spa, all thoughtfully designed to promote deep relaxation and long lasting wellbeing.
Driving the Future of Luxury Hospitality
As luxury travel continues to evolve, sustainability is becoming an essential part of the guest experience. Travelers increasingly expect premium destinations to combine exceptional comfort with responsible practices.
The partnership between Six Senses Crans Montana and Genesis demonstrates how electric mobility can enhance, rather than compromise, the luxury experience. Quiet, elegant, and environmentally conscious, every journey reflects a new generation of hospitality where innovation serves both people and the planet.
Why This Partnership Matters
More than a collaboration between a luxury resort and an automotive brand, this initiative represents a shift in how modern travel is experienced. It celebrates slower journeys, intentional moments, and meaningful connections with nature.
For guests seeking an escape that combines world class wellness, sophisticated design, and sustainable innovation, Six Senses Crans Montana and Genesis have created an experience that feels both contemporary and timeless.
Credits: ZVG
Final Thoughts
The finest journeys are often the ones that allow us to slow down. Through this thoughtful collaboration, Six Senses Crans Montana and Genesis invite travelers to embrace a new definition of luxury, one that values tranquility, authenticity, and purpose above all else.
In the heart of the Swiss Alps, every moment becomes an invitation to reconnect with nature, discover exceptional hospitality, and experience the future of luxury travel.
About Six Senses Crans-Montana
Six Senses Crans-Montana enjoys a prime ski-in, ski-out location directly above the main gondola in Crans, offering the perfect balance of alpine adventure, relaxation, and wellbeing. Surrounded by the breathtaking Swiss Alps, the resort combines authentic mountain charm with contemporary luxury.
The resort features 77 elegantly designed guest rooms, suites, and residences, as well as a spacious three-bedroom Prestige Apartment. Inspired by the traditional Swiss chalet, the architecture blends natural materials, high ceilings, and sustainable design to create a bright, welcoming, and comfortable atmosphere.
Guests can also enjoy exceptional dining experiences at the resort’s two restaurants. Wild Cabin serves its signature «Indulgent Sharing» concept for lunch and dinner, showcasing seasonal dishes prepared primarily with locally sourced ingredients. Meanwhile, Byakko offers refined Japanese-inspired cuisine in a sophisticated setting.
In addition, Six Senses Crans-Montana offers a range of outstanding wellness and leisure facilities. Highlights include a heated rooftop outdoor pool with panoramic mountain views, an open-air cinema, and the expansive 2,000-square-metre Six Senses Spa. The spa also features an innovative Biohack Recovery Lounge and the Alchemy Bar, where guests can create their own personalised wellness products.
For more information, visit: https://www.sixsenses.com/en/hotels-resorts/europe/switzerland/crans-montana/
About Genesis
Genesis was founded in Seoul and has established itself as one of the world’s leading brands for electrified premium vehicles. The brand combines a distinctive Korean identity with cutting-edge innovation and a customer-focused approach to service, ownership, and the overall brand experience.
Its award-winning models—the GV60, Electrified G80, and Electrified GV70—represent advanced technology, dynamic performance, and Genesis‘ signature «Athletic Elegance» design philosophy. Together, these elements define every Genesis vehicle and reflect the brand’s commitment to premium craftsmanship and innovation.
As Genesis enters the next chapter of its evolution, the brand continues to strengthen its position as a design-led performance marque. Later this year, Genesis will introduce the GV60 Magma, its first luxury high-performance model, to the European market. At the same time, Genesis Magma Racing will make its debut in the FIA World Endurance Championship in 2026, further demonstrating the brand’s engineering expertise and motorsport ambitions.
Genesis has been present in Europe since 2021, with its European headquarters located in Frankfurt, Germany. Today, the brand operates in France, Italy, Germany, the Netherlands, Switzerland, and the United Kingdom, while continuing to expand into additional European markets.
For more information, visit : www.genesis.com
