More than just an automotive show, The I.C.E. St. Moritz – The International Concours of Elégance – confirms itself an unmissible cultural and lifestyle event.
The engines are warming up for the 2024 edition of The I.C.E. St. Moritz – The International Concourse of Elégance –, one of the most eagerly awaited winter events for automotive connoisseurs and enthusiasts. More than just an automotive show, The I.C.E. St. Moritz confirms itself an unmissible cultural and lifestyle event. The event will take place on 23 and 24 February on the frozen lake in the Swiss Alps, which for this edition will host more than fifty unique cars.
The I.C.E. St. Moritz – The International Concours of Elegance
The I.C.E. St. Moritz began as a Concours d’Elegance but has proven to be much more than just a car rally. It is a new, glamorous and contemporary occasion that rightfully ranks among the most captivating cultural and lifestyle events. Conceived by Marco Makaus in 2019, the event has been listed among the Diamond Events of Engadin St. Moritz Tourism AG since 2020. The event, inseparable from the surrounding lake, has always been held with respect for the Engadin’s environmental and natural heritage. Participating cars are carefully selected, and public access limited specifically to protect their immeasurable value.
More Than Just an Automotive Show
Since its first edition, The I.C.E. St. Moritz has created an unprecedented format in the world of Concours d’élégance: a mix of art and sport, static and dynamic in a unique location. The I.C.E. village will become a meeting point for iconic fashion and design brands, as well as the automotive industry with its heritage. A hub that celebrates automotive quality, technology, craftsmanship, food and wine, promoting traditions, culture and a shared love of beauty, while anticipating new style trends.
The Partners of the 2024 Edition
The reconfirmation of Richard Mille as Title Sponsor for the second year in a row and the support of the City of St. Moritz, together with the iconic Badrutt’s Palace are fundamental. As Main Partners of this edition, in their first year, will be Loro Piana, UBS and VistaJet, official aviation partner of The I.C.E. 2024. In the automotive world, the return of Pagani Automobili, which will present Pagani Arte, the new branch dedicated to interior design, Automobili Lamborghini with the Lamborghini Polo Storico, which is heading up the preservation of the company’s historical archive, certification and restoration, and Mercedes-Benz Classic showcasing the heritage of the brand.
Among the new participations is also iconic brand Riva, which will reinterpret its natural environment unconventionally. Also for the first time, the high-end design company Poltrona Frau enhances the event with an elegant and sophisticated exhibition design, in partnership with RM Sotheby’s auction house, a long-established partner of the event.
There are many brands that continue to reaffirm their support for The I.C.E., such as Moët&Chandon, Donnafugata, The Little Car Company, GoodWool and Blasto, but there are many more new synergies, which this year really involve the most diversified sectors: Gufram, Meyers Manx, Bang&Olufsen, Roarington, Alcantara and Vincenzo Dascanio.
The Partners of the 2024 edition are driven by the same passion and share the same core values with The I.C.E. St. Moritz. All of them will contribute to making the village a glamorous, elegant and spectacular place at the same time. A genuine leisure park for lovers of cars, culture and elegance.
Discover more at: theicestmoritz.ch
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